Our WSI Digital Marketing Consultants have helped thousands of businesses realize their online marketing potential. By using innovative technologies and advanced Digital Marketing strategies, any business can have a WSI Digital Marketing System tailored to their individual needs. Here is just a sampling of some of the success stories clients of our WSI Digital Marketing Consultants have experienced. Maybe you could be next!
Dr. Aleksandra Cerny
Gauteng, South Africa
www.DrCerny.co.za
Business Objective: Most dentists face the same problems when marketing their businesses and Dr. Cerny was no different. Dentists rely on word of mouth referrals and Dr. Cerny’s business relied 100% on word of mouth. Dr. Cerny’s husband recommended WSI to her, as we had just completed his company’s website.
WSI evaluated Dr. Cerny’s current website and found it to be a “frame based” website, which did not feature on the search engines. In fact, the website was invisible to Google due to its technical structure.
Our Solution: WSI created a website with separate Web pages for each of the dental services that Dr. Cerny provides. Each of these pages was optimized using information that we identified from our keyword research. From the start, WSI implemented a Google pay-per-click campaign in order to achieve immediate results. We submitted the website to various Internet directories and wrote and submitted ads to a number of busy Internet classifieds websites. WSI then started a link building campaign and created specific blog links that rapidly increased the site’s search engine positions for Dr. Cerny’s services.
WSI also provided Web analytics and from our interpretation we created a number of specific landing pages that further increased website traffic. Our efforts resulted in obtaining the first 8 of 11 positions in Google for Dr. Cerny’s dental practice.
Results: In the first week, Dr. Cerny received 9 online bookings. At the end of the first month, 21 bookings were made directly from the website, all of which came from search engine traffic. On average, a new client has three appointments and the average revenue value is $300. At 6 months old, the website generated 150 new clients with an average of 450 appointments. The value of 6 months’ revenue from the website is $45,000. The website cost over the 6 month period was $1,200, resulting in a return on investment of 3,750%!
Trans-Global Migration
Gauteng, South Africa
www.tgmigration.com
Business Objective: Trans-Global Migration provides a simple 3-step process for South Africans wanting to immigrate to Australia, New Zealand, USA, Canada and the UK. Before contacting WSI, Trans-Global Migration was spending a large portion of their marketing budget on offline print advertising – newspapers, magazines, etc. They experienced difficulties with offline advertising because they couldn’t tell where most of their client leads were coming from.
Our Solution: WSI rebuilt their website and began an aggressive Pay-Per-Click campaign to generate queries and conversions. By using Internet Marketing we made sure our PPC campaigns clicked through to relevant, accessible landing pages. We wrote ads and submitted them to classifieds websites on a regular basis. WSI also developed content marketing articles that drive “long tail” traffic while we start with focused link building.
Results: We managed to decrease their marketing budget from $3,000 to $500. Trans-Global Migration has a conversion rate of 12.18%. Results are measured daily with Google Analytics and presented in monthly review meetings.
Le Lys d'Or
Brabant Wallon, Belgium
www.lysdorfleuriste.be
Business Objective: With the construction of a new University town, the community developed into a true city. As a consequence of this economic development of the city, several new flower shops emerged; in particular, one in a big mall at a strategic location. Le Lys d’Or’s income figures were showing a 10 to 15% decrease over the last 12 months and the flower shop was bound to close up if nothing was done quickly.
Our Solution: WSI did an initial consultation and Internet Business Analysis (IBA) to uncover all aspects of the problem at hand. We then discussed in detail the target groups within which to implement a persuasion driven solution. It was obvious for budget reasons that PPC could not to be proposed at this stage and we focused on SEO.
» Online: We worked on the title and description Meta tags, Alt tags, H1 and content. We also designed a Google Maps page.
» Offline: We subscribed to Google Maps, worked on a strategy of carefully selected back links, always keeping in mind the importance of the use of key phrases in the anchor text.
» We also provided guidance on the newsletter and the news/promo feature in order to optimize the use of key phrases.
Results: One of the early pieces of good news was that in a very short period of time we could see listings for Lys d’Or in top positions on Google search for local phrases like “Fleuriste local areas”. In less than three months the same phrase would also feature the Le Lys d’Or website in 1st place on Google. Relevant keywords like “Conseil fleuriste”, “fleuriste creative”, Arrivages de fleurs” were all in 1st page rankings. Lys d’Or was in second place via affiliated page for marriage events. Lys d’Or was in first place on Google Belgium pages. The number of marriages and funerals they had to work on was up by 20%.
The number of direct orders through the website was reaching +/- 5 per week although the order form was not on secured pages. The overall TO is probably going to reach a 20% increase for the fiscal year which, if the previous trend is taken into account, could be assumed to be about 30% higher than what would occurred without WSI’s efforts.